Bono, at a Georgetown University Global Social Enterprise Event, November 12, 2012:
It’s not charity that fires us at the ONE Campaign or at RED. It’s justice–that’s what enflames us; and justice is a higher, tougher standard. This is hard work; I’m not going to soft-pedal it. … People are looking for clear simple melody lines: ‘Just a dollar and you can save a life, just a minute of your time, just an hour of your week.’ It’s bollocks; it’s not true; it’s crap. In truth, if you want to turn the world right side up, it’s not going to take a minute or an hour or a day; it’s going to take your whole life.